Ben & Jerry's Marketing Project
Ben & Jerry's By: Lindsey Oattes Ben Cohen and Jerry Greenfield have been best friends their entire lives. Their entrepreneurial spirits led them to create Ben & Jerry’s ice cream, which was founded in 1978. From Pumpkin Cheesecake to Brownie Batter Core, Ben & Jerry’s has so many delicious flavors. I took a deep dive into various social media platforms to find out the company’s success and any potential areas for improvement in the food processing industry. "The chunkiest, funkiest ice cream, frozen yogurt & sorbet!" Key Findings: Ben & Jerry’s has a strong presence on Instagram, Twitter, and...